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About PinRank

By · Updated August 2026

Illustration of a maker's desk with a laptop, notebook and coffee

Hi, I'm Haku — the person who builds PinRank

I'm not a big Pinterest influencer, and I won't pretend to be. I'm a maker who got obsessed with one question: why do some pins get found and most don't? So I started reading Pinterest's own documentation, testing what actually moves a pin's keyword ranking, and turning what holds up into small, free tools. PinRank is where that research lives.

That obsession is also why PinRank is honest about its limits in a way the bigger tools aren't. The plain version: PinRank does not have Pinterest's search data. Pinterest's public Trends tool shows relative interest rather than monthly search counts, and its partner API gives approved partners an index and growth rates — so whenever a tool shows you a "search volume" number, it's worth asking where it comes from. Ours is easy to answer: keyword ideas are built from modifier patterns for your topic, and the Broad / Focused / Long-tail label next to each one only counts its words. The tool says so right under the results. I'd rather you trust the tool than be impressed by it.

What PinRank is

The principles I hold it to

Why free — and how it's funded

The core tools are free because a fast, honest Pinterest keyword check should be. PinRank is funded modestly through affiliate links to a few paid tools I actually think are worth it (clearly marked, never required) and a coming Pro tier in the browser extension. The three free tools on the homepage will stay free.

What's next

The free PinRank Chrome extension now does more than score the pin you're writing: on any Pinterest search it shows the saves on every pin and the words the most-saved pins use, read from the page you already have open. What comes next depends on how people use it — if something is missing or confusing, tell me.

Follow along

PinRank publishes example pins and keyword ideas on Pinterest — a good place to see the tool's advice applied: follow PinRank on Pinterest.

Contact

Feedback, a correction, or a guide you'd like to see? Email hello@getpinrank.com — I read everything.