Rich Pins: What They Are and How to Set Them Up
Rich Pins pull extra information straight from your website and show it on the pin — the article title, author, or live product price. They make your pins look more credible, update themselves, and tend to earn more clicks. Here's what they are and how to turn them on.
The types of Rich Pin
- Article Rich Pins — show the headline, author and description. Ideal for bloggers driving traffic.
- Product Rich Pins — show live price and availability, synced from your site. Ideal for shops and Etsy sellers.
- Recipe Rich Pins — show ingredients, cook time and servings for food content.
Why they're worth it
Three reasons. First, trust: the extra metadata and your site name make the pin look official, which lifts click-through. Second, freshness: if you update the title or price on your site, the pin updates too. Third, context: more structured information gives Pinterest a clearer idea of what your pin is about — which supports your Pinterest SEO.
How to enable Rich Pins (step by step)
- Use a business account. Convert for free in settings if you haven't.
- Add metadata to your site. Rich Pins read Open Graph or Schema.org tags. Most blog platforms and SEO plugins add these automatically; product platforms expose Open Graph product tags.
- Validate one URL. Open Pinterest's Rich Pins Validator, paste a post or product URL from your site, and submit.
- Apply. Once validation passes, Rich Pins are enabled across your whole domain — you only validate once.
Common reasons validation fails
- Missing Open Graph tags (
og:title,og:description) on the page. - Validating a homepage instead of a specific article or product URL.
- Product tags incomplete — price or availability not exposed in the markup.
Get the pin itself right too
Rich Pins add metadata; PinRank makes sure your title and description actually rank. Free keyword + SEO score, no login.
Open PinRank →Frequently asked questions
Are Rich Pins free?
Yes. Rich Pins are a free feature for business accounts — you only need the right metadata on your site and a one-time validation.
Do I need Rich Pins to rank?
No, but they help. Keyword-led titles, descriptions and boards drive ranking; Rich Pins add trust and click-through on top.
How long does validation take?
Validation itself is instant. It can take a little time for Rich Pin data to appear across all your existing pins afterward.