Pinterest for Bloggers: How to Drive Traffic to Your Blog
For many bloggers, Pinterest sends more traffic than Google — and unlike social feeds, a good pin keeps sending visitors for months. Here's how to make it work.
1. Treat every post as pinnable
Design at least one vertical 2:3 image (1000×1500px) for each blog post, with a keyword-rich text overlay so people know what they'll get.
2. Make multiple pins per post
Create 3–5 different images for the same post over time. Fresh pins get more reach than re-posting one image, and you get several shots at ranking.
3. Optimize the pin, not just the blog
Put your keyword in the pin title and description, add a call to action, and link straight to the post. Check each pin with the free Pin SEO score.
4. Match pins to search intent
Use the keyword research method to find what readers search, then write posts and pins around those exact phrases.
5. Enable rich pins
Rich pins pull your post title and meta description onto the pin automatically, reinforcing your keywords and building trust.
6. Be consistent
Pin a few times a day to relevant, keyword-named boards. Consistency compounds — traffic builds over months, not days.
FAQ
How long until Pinterest sends blog traffic?
Expect a slow build over 3–6 months as pins gain traction. Well-optimized pins then keep sending traffic for a long time.
How many pins should I make per blog post?
Three to five different images over time, each with its own keyword-optimized title and description.