Where to Put Keywords on Pinterest: All 7 Places
You found great keywords — now where do they actually go? Pinterest reads more places than most people realize, and each spot reinforces the others. Here are all seven, in priority order, with what to write in each.
1. Pin title (highest priority)
The first thing Pinterest reads. Lead with your focus keyword, keep it 40–100 characters, and make it read like a real search: "Small Bedroom Storage Ideas That Actually Work."
2. Pin description
Use the keyword once naturally near the start, add related terms conversationally, end with a call to action and 2–5 hashtags. 100–500 characters. See description examples.
3. Board name and description
Boards are searchable and give every pin on them context. Name boards with real search terms ("Vegan Dinner Recipes") and write a 1–2 sentence keyword description. Details in board naming for SEO.
4. Your profile name and bio
The display name field is searchable — "PinRank · Pinterest SEO Tools" ranks; a bare brand name doesn't. Put your main topic in both the name and bio.
5. Text on the image itself
Pinterest's visual system reads text overlays. A headline on the image that matches your keyword reinforces relevance — and it's what makes people stop scrolling anyway.
6. Alt text
The alt text field (in the pin builder) is for accessibility first — describe what's in the image honestly, naturally including the keyword if it fits. Don't stuff it.
7. The linked page
Pinterest checks whether your destination matches the pin. A pin about "small bedroom storage" should link to a page about exactly that — matching page titles and headings strengthen the whole chain, and mismatches hurt domain quality.
The compounding effect
Each location is a small signal; together they're decisive. The same keyword appearing in your title, description, board, image and destination reads as unmistakable relevance — that's what ranks.
Fill every slot with the right words
Generate keywords, then verify your title and description are placed right — free, no login.
Open PinRank →Frequently asked questions
Should every location use the exact same keyword?
Use the exact phrase in title and description, then natural variations elsewhere ("small bedroom storage" / "storage for small bedrooms"). Variation reads naturally and catches related searches.
Do hashtags count as keywords?
They're a minor supplement. 2–5 relevant hashtags at the end of the description is plenty — the description text itself matters more.
Can I edit old pins to add keywords?
You can edit titles, descriptions and boards on your own pins. Prioritize new pins, but fixing a high-potential old pin's empty title is worth a minute.