How to Use Pinterest Trends for Keyword Research
Pinterest Trends is a free tool that shows what people search for and when. Used right, it tells you which keywords are rising and exactly when to publish seasonal pins.
1. Open Pinterest Trends
Go to trends.pinterest.com and set your country. Type a keyword to see its search interest over the past year.
2. Read the seasonality curve
The graph shows when interest peaks. Because Pinterest searches rise 30–45 days before an event, pin seasonal content while the curve is climbing — not at the peak.
3. Compare keywords
Enter several related terms to see which has more volume and which is growing. Pick rising terms over flat or declining ones.
4. Mine related and trending terms
Trends surfaces related keywords and currently-trending topics. These are ready-made pin ideas backed by real demand.
5. Turn findings into pins
Take your winning keyword and build a title, description and board around it. Expand it into long-tail variations with the free keyword tool, then check your draft with the Pin SEO score.
From trend to ranked pin
Expand any keyword into dozens of long-tail ideas — free.
Generate keywords →FAQ
Is Pinterest Trends free?
Yes, completely free — you only need a Pinterest account.
How early should I pin seasonal content?
Start 30–45 days before the event, since Pinterest search interest builds well ahead of the date.