How to Repin on Pinterest
If you're looking for the "repin" button, you won't find it — Pinterest renamed Repin to Save years ago. The action is the same: adding an existing pin to one of your boards. Here's how to do it, whether it actually helps your account, and why it shouldn't be the center of your strategy.
How to save (repin) a pin
Saving takes a couple of taps whether you're on the app or the web:
- Find the pin: tap any pin in your feed, search, or a board to open its closeup view.
- Hit Save: click the red Save button in the top corner of the pin.
- Choose a board: pick the board it belongs on — relevance matters, so save it where the topic actually fits.
- Create a board if needed: you can make a new board on the spot from that same menu.
That's the whole "repin." The saved pin keeps its original link and creator credit — you're not copying it, just adding it to your collection, and it may re-surface to your followers.
Does repinning others' content help you?
Honestly, only a little. Curating good pins from others onto relevant boards can keep an account active and give followers value, and it once played a bigger role. But saving other people's pins does nothing for your website traffic — every click on that pin goes to their site, not yours. It's a light, optional activity, not a growth engine. Save others' content because it genuinely helps your boards make sense, not because you think volume of saves moves the algorithm. It largely doesn't.
Fresh pins beat re-saving your own
The bigger mistake is repeatedly saving your own pins across boards, hoping repetition boosts reach. Pinterest favors fresh pins — a new image and title, even pointing to the same link — over the same pin saved again and again. Ten fresh pins for a post will almost always out-reach one old pin re-saved ten times, and near-duplicate saves can look spammy. If you have a page worth promoting, make new pins for it rather than recycling one. See what fresh pins are for exactly what counts as new.
Make fresh pins that pull their weight
Generate keywords, write the description, and score each new pin before you publish — free, no login.
Open PinRank →A healthy ratio
You don't need a rigid formula, but the balance should tilt heavily toward your own fresh content. A reasonable rhythm for a growth-focused account is the large majority of your daily activity as fresh pins to your own pages, with a smaller amount of saving others' quality pins to keep boards well-rounded. If curating other people's pins is eating time you could spend making fresh ones, you've got the ratio backwards. Keep saving simple, keep it relevant, and pour your energy into new pins — that's what actually grows traffic. Pair this with a sensible pins-per-day number and you have a routine you can sustain.
Frequently asked questions
Is repinning the same as saving on Pinterest?
Yes. Pinterest renamed "repin" to "save," and it's the same action — adding an existing pin to one of your boards. You'll only see a Save button now.
Does saving my own pins to multiple boards help?
Not much, and overdoing it can look repetitive. Pinterest favors fresh pins, so it's better to make new images and titles for a page than to re-save the same pin across boards.
How many pins should I save versus create?
Lean heavily toward creating your own fresh pins, since only those drive traffic to your site. Save others' pins occasionally to keep boards relevant, but keep it a minor part of your routine.